1. Quality photo & design for flyer
The phrase “don’t judge a book by it’s cover” was coined way before the digital age. Considering the crazy amount of flyers we see on the internet and on the streets of major cities today, first glances of the visual promo for your show do matter.
Make sure you use clear quality photos that will entice fans to want to attend. Spending some extra dough on photo sessions to have a bunch of professional pictures goes a long way.
2. Create a Facebook Event
Tons of millennials and Gen-Z-ers use Facebook today purely for the Events calendar. The benefit of being able to see what events your peers are attending without personally asking them is an intrinsic value of the “anti-social” social-media age in which we currently live, so take advantage of it.
“Promotion is key, and there are plenty of online tools out there ready to assist. A central Facebook Event page is essential; anyone connected with the gig can post content and invite people” — Alex Kerr-Wilson, Music Promoter at Discovery Talent and owner of O-Mix
On Facebook, you can attach a ticket link to your Event page, allow guests to invite friends, and give permission for invitees to post on the Event wall about how excited they are to see your show. Facebook even reminds people on the RSVP list about these Events free of charge. It may be the easiest, most direct way to update Event potential guests about ticket sales, venue changes, or other important details your audience needs to know.
Lastly, if a lot of people RSVP, the Event may show up in Facebook’s “Popular Events in the Area” section, which is basically striking gold, as it’s free advertising and a way to accumulate even more organic RSVPs.
3. Invest in yourself
If you invest some cash into sponsored, unique, targeted ads for your show’s Facebook Event page, a flyer on Instagram, or even a tweet (or all three), chances are that people will become more familiar with your name, and, in turn, your music. Increasing visibility is a no-brainer and standard practice in advertising.
The engagement numbers you pull digitally will be essential in the future when selling yourself to a larger promoter who wants to make sure you have a vigilant and engaged internet follower base, so don’t be afraid to put some money behind your promotional tactics.
4. Take care of your audience
Sending personal invitations and rewarding those who attend your show goes a long way these days. As mentioned earlier, social media easily allows us to share Events with hundreds of people at a time, but simply inviting everyone in your area on Facebook can seem very impersonal, and these invites often get ignored — especially by those who live in major cities and get dozens each week.
You want prospective attendees to feel valued and appreciated. If you take the time to send personalized invitations to VIPs or offer free song downloads or stickers to those who buy a ticket or provide their email address, people will notice.
Consider doing a giveaway on social media, and/or simply saying thank you during and after your show to those who came out. This can help you not only drive more people to your show, but more importantly, help you develop lifelong fans.
5. Make Phone Calls to your contacts
Its very effective to make phone calls to tell and remind your contacts about your upcoming gig, this will make them feel very important. Now there is no excuse for them to give, some might claim they did not see your messages and post but they cant claim you did not call them.
Also give them a follow up call in about 2 days before the gig. This method have proven to be the very effective in converting ticket sales.
6. Onboard a partner
If you have a relationship with an event promoter in your city, a blog/publication, an alcohol company, or with anyone you consider an “influencer,” it would be foolish not to utilize that as a partnership resource for your show.
“Networking with fellow artists, promoters, and people involved in the industry is essential and will open doors to many new opportunities/gigs.” — Jack Scales, Motion Bristol
Teaming up with a notable organization, influencer, or a local business could help “legitimize” you as an artist, considering you’d have a stamp of approval from an authority people already trust. If it’s a company, the partner will likely appreciate the free advertising for putting their logo on your flyer, and they may even have an e-newsletter to blast out details about the show to their audience at no cost to you — win!
Partnering with others is a mutually beneficial step to getting both of your names out there as much as possible pre-show as long as that partner is representative of your values and needs as an artist and vice versa. Do some research, and see who’d be a good fit.
7. Shout out and tag everyone
Before your live show, saying thanks in advance to anybody isn’t just polite but can actually really help the turnout of your show. For example, if you’ll be using Funktion-One audio or even wear a gucci hat during the performance, tweet about it ahead of time to let your audience know, and tag the brand. You might get a reply out of it, or even a retweet, which not only will get you more free advertising but also helps you establish a relationship with a brand that you may end up partnering with later on — double win!
The same goes for other people playing in your band, the venue, lighting/visual companies, and anyone else associated with the show that you can think of. Support those who support you!
Also use some key hashtags when posting like #RBEMusicShowcase #MusicHourUK #LondonGigs #London #GigsToAttend etc