Beyond the sensual magic of mixing and mastering, the act of beatmatching is an art left in the hands of the musically ingenuine few. Music, either it comes in the velvety texture of a sweet, the warm nature of a home, the pressure of a troubled soul, or in any of its artistic forms, a Disc Jockey is the heartbeat of the dance floor, the alchemist of mood, among others.
Apart from being a Disc Jockey, Whobaadblood, an artist with the depth of musical prowess, has had the people in the UK on a chokehold, even with its conservative space. In Nigeria, as a true son of the soil and an astute DJ-cum-artist, Whobaadblood has been a delight to listen to and also behold while he wriggles the crowd.
Nearly a year on, the Afrocentric EP by the UK-based sound engineer and DJ is still a massive hit. What started as a project to spotlight African talent has become a global sensation, dominating radio in Nigeria, Ghana, and Rwanda, and blowing up on social media. With hundreds of thousands of streams on Audiomack and Spotify, “Afrocentric” has truly resonated worldwide.
The Afrocentric EP has truly made its mark. One featured artist, A6ixx, even moved from Kaduna to Lagos and is now thriving in its busy entertainment scene. The producer, too, has garnered significant recognition, winning at the RBE UK Awards and being named Sound Engineer of the Year in Nigeria. For him, the project’s impact and accolades confirm his vision was fully achieved.
To further boost the Afrocentric EP, the DJ toured Nigeria and Ghana. In Abuja, he landed a quarterly DJ residency at Kristos Lounge after a guest performance. The Ghana stop, an industry meetup in East Legon, saw him connect with artists like Van Basit and Diko, hinting at future collaborations for his upcoming album, “Flux,” which was slightly delayed due to other commitments.
One of those commitments involved working closely with Nigerian gospel singer Mike Abdul. During Abdul’s recent tour of Manchester, UK, he served as the dedicated sound engineer for two major events. The first was held in Salford at the 10th anniversary of My Green Gene, a celebration of Nigerian culture, entertainment, and family. The second event took place at RCCG Bolton, marking the church’s 20th anniversary. Their professional relationship continues to grow, with more joint projects currently in the works.
As the second half of 2025 unfolds, his focus has shifted entirely to the release of Flux. He describes the project as his primary goal and promises that it will be a powerful follow-up to Afrocentric. With new features, refined sound, and heightened expectations, Flux is shaping up to be another major step forward in his career.
Whobaadblood, popularly known as Who, often reflects on the stark differences between the UK and Nigerian music scenes. Nigeria, he notes, is incredibly vibrant and welcoming to entertainment; it’s like every day is a sold-out party, with music pulsating at its very heart. The UK, on the other hand, he finds more reserved. Here, both people and the media tend to focus on things beyond just music.
Despite these contrasts, he remains dedicated to bridging these two worlds. Through his artistry, he consistently ensures African rhythms stay a vital part of global conversations. With his upcoming album Flux and a rapidly expanding list of collaborations, it’s clear his musical journey is just getting started.